Spotify
Client
Spotify
Year
December 2024
Role
Team project
A feature concept that allows artists to share events and merchandise directly with listeners, extending the relationship between artist and fan beyond the song.
Overview
IDEAS IN PASSING
Designers who care deeply about their craft are constantly thinking about their projects. Whether waiting in line, commuting, or between meetings, small moments throughout the day often spark new ideas or reveal small tasks that could move a project forward.
Problem space
OVERVIEW
For independent artists, the music itself is rarely the only source of support. Merchandise and events often carry the weight of sustaining a career. Yet on Spotify these offerings sit quietly at the bottom of an artist profile, far from the moments when fans are most engaged.
This concept places those opportunities back into the listening experience. By surfacing announcements within the platform’s natural rhythms, artists can meet fans at the moment of attention and transform listening into a deeper form of connection.
Solution
MOMENTS AND SIGNALS
Echo allows artists to create announcements and understand fan engagement. Campaign creation shares moments like merch drops and tours, while analytics reveal how fans respond.
See what resonates
SOLUTION
Echo offers a window into how fans respond. Signals like clicks, reach, purchases, and shares reveal what draws listeners closer and help artists shape the moments that follow.
Scheduling an echo
SOLUTION
Through a simple campaign creation flow, merch drops, tour announcements, and updates can be planned and published. Independent artists can manage these moments on their own, while teams and agencies can coordinate them across artists.
Reflection
EXTENDING WHAT EXISTS
A central decision in this project was not to reinvent the platform itself. Spotify already has patterns and spaces that artists understand, so Echo was designed to grow from those existing structures.
By extending the campaign system rather than replacing it, the feature feels like a natural part of the product rather than a new layer artists must learn.